Linda was elected to the Board of Trustees in March 2020. Linda started her career in consulting at Accenture Strategy, where she was tasked with providing strategy advisory services to FTSE500 corporates from a variety of industries, including FMCG, retail, healthcare and financial services. Having tried many different industries and functions, she developed a focus in digital transformation and business model innovation strategies. She was a founding member of new department, helping big businesses develop new growth strategies using digital business models, often seeking inspiration in start-ups. After nearly five years at the company, Linda joined SUITCASE Group, a travel media start-up consisting of SUITCASE Magazine and SUITCASE Creative Studio. As a Chief Operating Officer her role is really versatile and includes growing existing revenue streams like exciting partnerships; coming up with new business ideas and creating an actionable plan for the strategic direction. Outside of work, Linda is an avid supporter of women’s and children’s charities, having served as the Vice-Chair of Unicef’s Next Generation London, a group of young professional volunteers committees to fundraise on behalf of children affected by some of the world’s worst crises. A former IB student herself, Linda is an advocate of education and is committed to help others achieve their full potential.